In 2018, Youtubers Joe Weller and Theo Baker had a Sparring match for a youtube video for Joe Weller's channel, after the fight, KSI Jokenly said "Give me the winner" The joke between two YouTubers, KSI and Joe Weller, turned into a real boxing match, known as the first-ever YouTube boxing fight. The Boxing match between the two YouTubers was initially intended as a joke, but it quickly gained traction and turned into a full-fledged event. The fight was held at the Copper Box Arena in London, England, and was live-streamed on YouTube.

KSI, also known as Olajide Olatunji, was the victor in the match against Joe Weller, and following his win, he called out the Paul brothers, Logan and Jake. Logan Paul, an American YouTuber, accepted the challenge and fought KSI and had his Little Brother Jake fight KSI's Little Brother Deji the two faced off in and The match between Logan and KSI ended in a draw, leading to a rematch in 2019 which KSI won via a split decision.

Since the KSI vs Logan Paul 2 fight, many more influencer boxing events have happened, with various YouTubers and social media personalities taking part in matches. The trend has become increasingly popular, with many fans tuning in to watch their favorite internet celebrities compete in the ring. Misfits, a UK-based Boxing promotion Made by Wasserman Boxing & Promoted by KSI, Kalle Sauerland, and Mams Taylor has become the home of YouTube boxing, hosting and promoting several matches featuring YouTubers, social media personalities, and Professional Fighters.

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